PYUA [ˈpjʊr] - this means "pure".

As the first manufacturer of 100% recycled high performance outerwear, we develop our products from the idea of circularity. Starting with design, through production, use and recycling, this idea is firmly anchored in our corporate vision. Because as a sustainability pioneer, we have set ourselves the goal of completely closing the textile cycle in 2025, without compromising on design and performance.

PYUA foundation

With the goal of becoming the first supplier of highly functional, recycled ski outerwear, PYUA put a big exclamation point on the entire industry when it was founded in 2008.

ISPO Brand New Award

PYUA is working with textile recycler WENKHAUS for the first time to develop products that are not only made from recycled fabrics, but can be recycled back into a loop after use.

ISPO Eco Responsibility Award

Überzeugt wurde die Experten-Jury, vor allem durch das schlüssige Gesamtkonzept und die konsequente Weiterentwicklung und Optimierung nachhaltiger Wertschöpfungsprozesse.

Launch of the climaloop

In 2012, PYUA introduces CLIMALOOP, a laminate that is manufactured according to its own ideas and specifications. Starting this year, PYUA is a participant in the TyssenKrupp Ideas Park and, among other things, shows school classes the advantages of a closed recycling system.

Greentech Award

High-quality outdoor clothing made from polyester materials that have already been recycled or can be recycled, and in addition via a special take-back system, is unique in the world, judged the jury.

Home of Adventure

Alongside ABS Protection, the Freeride Filmfestival and the Freeride Experience PYUA becomes part of the Spin Capital group in Munich.

New system partner

Since 2020, PYUA uses, in addition to the materials of Primaloft and Pertex, exclusively the new Sympatex membrane. This is made from recycled materials and can be completely recycled back into the textile cycle.


Winning the first WOMEN'S GEAR AWARD by #she is outdoors. The jury emphasizes in its evaluation, in addition to the feminine cut and functional design, especially the pioneering role that PYUA takes with this jacket in terms of Circular Economy in the entire textile industry.

  • Since 1986, Sympatex has been one of the world's leading suppliers of recycled and recyclable high-tech functional materials for clothing and technical applications. Sympatex develops, produces and sells membranes, laminates, functional textiles and finished products worldwide.

  • wear2wear™ is an innovative partnership of companies committed to sustainable and environmentally friendly business practices. Each partner makes its individual contribution in the textile cycle.

  • Pertex® was first registered in 1979, after the concept was discovered by Hamish Hamilton, and has evolved from its beginnings as a simple theory and vision into an iconic fabric technology brand.

  • Primaloft is an expert in materials research and the world's leading supplier of high-performance insulation materials and functional textiles. Since 1983, Primaloft has been setting standards in the textile industry.