It's time to change something!

At PYUA, we have been working every day since 2008 to find alternative solutions in textile value creation and, as creative change-makers, to produce completely circularly by 2025.

"As a driving force, we want to work with the entire industry to advance the circular economy and recycling."

Dr. Stefan Mohr – CEO PYUA

Okay, but what is circularity anyway?

Circularity is more than simple recycling and the next step in the transformation of our society. It is about creating opportunities along the entire textile value chain, using raw materials more efficiently and keeping them in the cycle (or loop) for as long as possible. Only when there is no further use for the raw materials do they end up in the classic recycling process.

Fibre & Yarn
Fabric & Membran


We are not just designing a cool jacket …


Fair and ecological manufacturing




Take care of yourself and your chlothes


Give your jacket a new life


Ready for restart

Fibre & yarn

Fibre & yarn production

Fabric & membran

Fabric & membran production

… we are creating a holistic sustainable system. From the selection of the fabric up to the design of the collection.

We have reliable partners who take over responsibility for their employees. Our production philosophy is about short transportation ways and the usage of synergy effects.

We offer a reusable shipping bag for the order within our online shops.

We help you taking care of your PYUA product. We also offer care instructions and repair services.

We are working on a way to return your old item for proper recycling and give you a discount on a new PYUA product as a bonus. We will keep you informed!

In textile recycling, old clothes are shredded into small fiber structures, which are then turned into a granulate through melting processes.

From the recycled granulate, new fibres are obtained, which are then spun together into yarn.

A new fabric is woven from the newly obtained yarn and laminated onto the membrane, which is also a recycled one.

With PYUA a jacket becomes a jacket again!

We are already able to recycle a large proportion of our products, as they are predominantly manufactured single-grade. This means that only one type of fiber, such as polyester, is used for a garment. This can then be shredded at the end of the product life cycle, melted down and processed into new fibers. This in turn creates new textiles.

And what are we doing now in concrete terms?

For us, this means in concrete terms that we design our products as early as the product development stage so that they can flow back into the cycle. We avoid waste in production, and if any does occur, it is not simply thrown away but reused. For example, cutting scraps. At the same time, we know that there is still room for improvement - and we can only succeed together.

And what can you do?

Quite simply, the less you buy, the less is produced. We all bear responsibility for our world through our consumer behavior. To enjoy your favorite outdoor equipment for as long as possible, you should care for it accordingly. Here you can learn more about how you can optimally care for your PYUA product and thus use it as long as possible.

If something breaks, you can here use our repair service to check if your PYUA product can still be saved.